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Press Releases
EAST HANOVER. N. J.. Sept. 8. 2014 /PRNewswire/ -- The way the American family looks and operates has changed over time. a transformation that parallels that of the Honey Maid brand. More diverse and uniquely constructed than half a generation ago. more than 40 percent of American adults today are part of a blended family. 1 but the wholesome connections they share remain the same.

"Blended family life (where one or both parents have children from a previous relationship and have combined to form a new family) is more common today than ever before. " said Dr original canada goose chilliwack bomber waterproof outlet . Michele Borba. Ed. D.. an internationally recognized parenting expert and award-winning author. In fact. approximately one-third of all weddings in the USA today form stepfamilies. 2 "While the traditional family structure has shifted. what remains the same are the core values of love. acceptance and a commitment to nurture those wholesome connections which ultimately allows a family to thrive. "

As a classic American brand. Honey Maid has a history of celebrating families. and today the brand continues that tradition with the extension of its popular "This is Wholesome" campaign canada goose chilliwack bomber waterproof outlet . The latest installment highlights a real. blended family as well as the brand's continued commitment to making wholesome products for every family.

"Of the 73 million American children under the age of 18. one in 10 is currently living within a stepfamily environment. "3 said Gary Osifchin. Sr. Marketing Director. Biscuits canada goose chilliwack bomber waterproof outlet official . Mondelez International. "We've seen an overwhelming response to the 'This is Wholesome' campaign and we feel that it is critical to continue sharing stories and advertising that truly reflects our consumers. "

Since 2012 canada goose chilliwack bomber waterproof outlet . Honey Maid has seen strong brand growth spurred by product innovation. marketing and consumer engagement. Launched in March. the successful "This is Wholesome" campaign continued that trend in a big way. For example. for the week it launched. the 'Wholesome' ads trended as some of the most talked about commercials in the advertising space. #NotBroken. the latest iteration of the larger campaign where to buy canada goose chilliwack bomber waterproof outlet . is yet another opportunity for the brand to engage with consumers and highlight different types of wholesome families canada goose chilliwack bomber waterproof outlet .

Leading up to National Stepfamily Day on Sept. 16. Honey Maid fans and followers are encouraged to share love for the families in their lives with the hashtags #NotBroken and #ThisIsWholesome. Visit Honey Maid on Facebook canada goose chilliwack bomber waterproof outlet buy . Twitter and Instagram to learn more and participate - fan's stories. photos and comments will help shape the brand's celebration throughout the month. Advertising will debut this week online and extend to a variety of social channels.

Visit Honey Maid on Facebook. com/Honey Maid and at YouTube. com/HoneyMaid to check out the #NotBroken ad and learn more about the wholesome product offerings from Honey Maid.

About Mondelez International
Mondelez International. Inc discount canada goose winter jackets toronto . (NASDAQ. MDLZ) is a global snacking powerhouse light pink canada goose on sale . with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries. Mondelez International is a world leader in chocolate. biscuits canada goose montebello varm . gum. candy. coffee and powdered beverages. with billion-dollar brands such as Cadbury. Cadbury Dairy Milk and Milka chocolate. Jacobs coffee. Oreo, buy canada goose jacket for toddler online store . LU and Nabisco biscuits. Tang powdered beverages and Trident gum canada goose chateau parka 3xl 2015 . Mondelez International is a proud member of the Standard and Poor's 500. NASDAQ 100 and Dow Jones Sustainability Index. Visit www. mondelezinternational. com and www cheap discount canada goose parka outlet . facebook. com/mondelezinternational.

1 PewResearch. 2011 - http. //www. pewsocialtrends. org/2011/01/13/a-portrait-of-stepfamilies/

2 Manning, women canada goose trillium parka jacket sales . Wendy. personal communication Jan 2010 parka canada goose homme outlet store . National Center for Family and Marriage Research, canada goose constable parka us 2015 . Bowling Green State University. based on the 2008 American Communities Survey. Visit http. //ncfmr. bgsu. edu/index. html

3 U. S. Census. 2009 - http. //www. census. gov/prod/2011pubs/p70-126. pdf

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SOURCE Mondelez International.

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